Hyenas have roamed Africa throughout human history and are rooted in many tribes' mythologies. They are smart, social and the craftiest scavenger of the bush. But, they are also one of the most misunderstood and misrepresented animals.
Likewise, modern African design is often misrepresented. There is so much more to African design than leopard print, safari fashion and curios.
CONTEMPORARY AFRICAN DESIGN IS DYNAMIC & INNOVATIVE.
CHERISH THE UNIQUE. RESPECT THE DESIGNER.
- SUSTAINABLE: Quality work focused on creating treasured heritage items (the antithesis to fast fashion and disposable consumerism)
- FAIR & SOCIALLY RESPONSIBLE: Products are fairly traded and produced under socially responsible conditions, which respect and protect local communities and artisans.